Fashion Branding

As @voguemagazine stated in a recent article "Overt logos are out and visual signatures -such as the inclusion of motifs or adoption of certain colours - are in. A sea change in consumer attitudes has prompted the return of quiet luxury, diminishing the appeal of shouty marketing." brands identities in fashion are becoming ever more important aligning your brand with a tangible image in the consumers mind now stands as the testament and driving force behind your brand's success.

@adidasy3 aligned with the image of Berlin and its rich culture with its FW23 campaign 'A love letter to Berlin' The spotlight is on a group of featured talents whose deep love for Berlin shines through. The city serves as their creative sanctuary and a boundless source of inspiration. Beyond showcasing cutting-edge designs and sporty aesthetics, Y-3's campaign pays homage to Berlin's role in nurturing the creativity and uniqueness of these influential figures. Through captivating visuals and stories, Y-3 introduces us to a diverse and dynamic tribe that encapsulates the pulse of Berlin's cultural scene, offering a tantalizing glimpse into the allure and liberation of living life on one's own terms. Y-3 chose to highlight this free and cultural city and a city intertwined with the y-3 brand.

In another arguably strategic branding move, the renowned fashion house @louisvuitton is placing its bets on the magnetic allure of celebrity star power to drive its men's business forward. By appointing Pharrell Williams, Louis Vuitton emphasizes its position as a

"Cultural Maison," highlighting its commitment to intertwining fashion with contemporary culture. This move signifies an exciting chapter for the brand as it seeks to captivate global audiences and continue its journey of innovation and creativity. In doing so the brand has solidified its brand identity within this highly elusive celebrity culture.