All about
The Fashion Industry Forum
FIF's intensive 2 day forum is the bridge to your next real step into the industry of fashion. Devised for individuals who want to lead in their career in tomorrow's fashion industry.
With outstanding experienced professional individuals heading the forum talks, direct insight and contacts into employability, live briefs which lead to real positions within a fashion brand and access to experts from the worlds of fashion business, style, creative strategy and luxury. FIF prepares individuals to work within the real industry of fashion. The essence of the forum is to create actual employable industry professionals. FIF have emerged from the belief of connecting exhilarating fashion industry to industry ready professionals.
Another great opportunity for those signed up to attend will be a live brief presented by Linda Farrow and their CEO and creative director Simon Jablon. This is an exclusive and exciting opportunity to secure a real role within luxury fashion. The successful candidate from our forum attendees will secure a paid internship within the luxury brand and under the expert creative and commercial direction of Simon.
Expertise Areas
Business of Fashion
Navigating the vast landscape of fashion means transitioning from the structured world of academia to understanding the meticulous balance between innovation, creativity, and commerce. While the industry dazzles on the surface, its core consists of a systematic approach to supply chains, financing, and market research.
Luxury Branding
Venture into the universe of luxury branding, a realm where each design choice whispers tales of grandeur. Brands have built legacies lasting centuries, rooted deeply in craftsmanship, heritage, and exclusivity. Modern luxury branding is not just about labels; it's an art, a science, and an alchemical process. And although digital transformation has touched this space, the stalwarts ensure their communication retains its opulent essence.
Creative Strategy
The confluence of artistry and market practicalities gives birth to creative strategy. Although the runways of the fashion capitals set the stage for new collections. In the digital age, with social platforms' omnipresence, brands converse with audiences in real time, from virtual catwalks to Instagram debuts. Here, vision and actionable plans mesh, driven by the perpetual quest to understand or dictate global fashion trends.
Fashion PR
Fashion PR serves as the bridge between brands in the fashion industry and the public. It's about crafting and communicating compelling stories that not only reflect a brand's identity but also resonate with audiences. Whether through product launches, fashion shows, or campaigns, PR professionals aim to generate positive media coverage and foster strong relationships with influencers, journalists, and stakeholders. Central to the world of haute couture and everyday fashion alike, PR plays a pivotal role in shaping trends, building brand reputations, and driving consumer demand. As fashion is a continuously evolving realm, PR practitioners must remain adept at anticipating changes, harnessing new media channels, and navigating the intricacies of a multi-faceted industry.
Showroom Skills
The showroom is fashion's grand theater, serving as the bridge between ideation and commercial fruition. While digital platforms surge ahead, the physical showroom's allure remains undiminished. Brand showrooms and their visitors - the buyers - are key in deciding what we'll see in stores and ultimately in our wardrobes. They have a hands-on role, exploring collections, examining fabrics, and understanding each piece of clothing in depth. This thorough exploration in the showrooms helps buyers make informed decisions about the trends that will make their way from the runway to the retail stores. So, while it's the designers who create the garments, it's largely the buyers who decide what makes it to the shop floor and into your closet.
Luxury Buying
Luxury fashion buying involves curating high-end fashion items for a retail store or boutique, considering both the brand's aesthetics and emerging market trends. Buyers play a pivotal role in ensuring the store's offerings resonate with its target audience, balancing commercial viability with cutting-edge design. Through attending global fashion weeks, liaising with designers, and analyzing sales data, they decide which pieces to purchase for upcoming seasons, essentially shaping the store's inventory and influencing consumers' wardrobes. Their decisions profoundly impact a brand's profitability and market presense.
Personal Portfolio
Your portfolio emerges as the bridge between your academic and professional journey, serving as the guiding star in the vast fashion galaxy. Design a CV that not only chronicles your achievements but also narrates your unique vision, intertwining learned skills with your aspirations. Here, you craft a compelling tapestry that resonates with your personal brand and future potential.
Digital Campaigns
Luxury Fashion Digital Campaigns: Embracing the digital age, luxury fashion brands captivate audiences with campaigns highlighting exclusivity, such as first looks and limited collections. They harness digital platforms to narrate their rich history and employ advanced tech like AR and VR for interactive experiences. Personalizing content using AI, these campaigns offer high-quality visuals, collaborate with influential figures aligning with the brand's values, and ensure a cohesive presence across platforms like Instagram, websites, and email.
Fashion Communication & Promotion
Fashion Communication & Promotion is pivotal in the fashion sector, focused on conveying brand and product messages to consumers via mediums like ads, PR, social media, events, and visual merchandising. The field necessitates skills ranging from creativity and strategic thinking to digital expertise. Its importance lies in shaping brand image, influencing sales, and trendsetting. Key avenues include advertising, managing public relations, leveraging social media, organizing events, and curating editorial content.