FIF's Founder; Asiya Durrani-McCann

The first of our industry introductions for the First FIF Forum on the 8th & 9th of September.

Asiya Durrani-McCann has a career of almost 30 years, within the international luxury & fashion marketing and industry at directorial level, providing direct experience to accelerate and apply to academia. A visionary with a solid reputation as a focused creative business strategist with insight for defining and directing the vision of luxury brands. Experience and success working on a number of globally recognised high-luxury international fashion brands such as Vivienne Westwood, Donna Karen, Purple PR, Erickson Beamon, Swarovski Atelier, Diarough Diamonds, Hervia, Betony Vernon, Sabirah & Monvieve gaining an international status within the industry. Having led international teams as a brand manager, director, collaborator, buyer and consultant. Recognised as an industry connector, with a network within the industry spanning every level from designers, press, international buyers, Federation de la Haute Couture, productional houses and professional bodies.

With a strong reputation as an inclusive expert working the delicate business relationship between designers and CEOs. Asiya is the founder of FIF offering you a bridge between academia and Fashion. FIF's vision is to plan, research and deliver industry professional talks to individuals from undergraduate and postgraduate levels. Promoting employability with critical and rational thinking for the fashion industry.

Asiya is Curator of @90fromthe90s a personal archive of 90s luxury designer pieces.

In Asiya's own words, "I am passionate about developing minoritized student confidence and exhale their voices within the academic system to demand truth in delivery of fashion content. Alongside the fashion education svstem for Black/Brown is dated in a hierarchy that clings to a dated and unreflective past. The current catalytic evolution of the fashion industry requires qualified students who can slip into the culture naturally and push the boundaries of the business".