FIF Speaker; Sandra Bergemann

Sandra Bergemann @sandrabergemann. The third of our industry introductions for the First FIF Forum on the 8th & 9th of September.

Sandra Bergemann is an accomplished Fashion Sales Manager with a strong track record in the European markets. With her extensive market knowledge, she has established herself as a prominent figure in the international fashion consultancy space, serving esteemed clients such as @adidas Fashion and Style Group, PAIGE, GIANOI, and HYDROGEN.

Prior to her current role, Sandra held various key positions, including Europe Sales Manager (wholesale) for Sapopa Srl and Sales Manager (wholesale) for @dondupofficial at Arcadia Int. She also played pivotal roles in the success of Y-3 Retail under Adidas Fashion Group, as a Project Manager for Y-3 Retail in London.

Sandra's notable achievements during this tenure include setting up the Y-3 Covent Garden store, creating efficient sales teams, managing significant turnovers, and nurturing strong relationships with franchise partners and senior retail personnel. Her contribution to the growth of Adidas Fashion Group's Y-3 brand extended beyond the UK as she took on the role of Project Manager for Y-3 Retail (Europe), designing and delivering sales training that resulted in an impressive sales increase across territories.

Additionally, Sandra's expertise spans multiple luxury brands, including Adidas originals by @openingceremony @rickowensonline, and @rafsimons where she created distribution and sales channels across European markets, and ensured top-notch post-sale customer service.

Earlier in her career, Sandra's talent was recognized by DAKS Simpson Group Ple, where she served as the Head of women's wear Europe wholesale and played a crucial role in elevating the brand's presence in global markets.

Sandra's career began at @ermannoscervino, where she excelled as the Customer Service Manager, collaborating closely with the design team to shape the collections and maintaining strong relationships with flagship stores and top retailers worldwide.